Drones to be aired on Sky Sports
Sky have confirmed that Drone Racing is to be aired on the Sky Sports Mix channel as they has invested $1,000,000 in the Drone Racing League (DRL).
DRL is the global leader of First Person View (FPV) drone racing, which features elite pilots each flying a hand built, custom-designed drone, through complex, thematic, three-dimensional racecourses that have been compared to a real-life video game.
They have designed up to 10 one-hour episodes, the 2016 DRL season will take place over five races which will include a winner takes all World Championship to crown who is the number 1 pilot.
Sky sports have completed a distribution partnership with the DRL so the league can be aired live in the UK and Ireland.
Emma Lloyd, Group Business Development Director at Sky, said:
"We're thrilled to be partnering with DRL to help develop this exciting new sport. The investments we make are all about driving innovation, and ultimately improving the Sky experience for customers. We're really looking forward to working with the team at DRL to grow the sport and to bring something completely different to audiences across both TV and digital."
DRL CEO/Founder Nicholas Horbaczewski said:
"This is an incredibly exciting day for DRL. Our team has worked tirelessly to develop the technology, racecourses, and sporting rules needed to deliver the most elite, competitive, and thrilling drone racing league on the planet. We can't wait to share it with fans around the world. Having a distribution deal and strategic partnerships with Sky will bring DRL to tens of millions of viewers. With their expertise and our industry leading technology, media production and development of the best competitive racing, we believe we can truly grow a global franchise around this futuristic, high-speed racing sport."